Even a full year after its release, Flo Rida’s smash single “Low” continues to be a cash cow in overseas ringtones for the Miami rapper.
Telstra, Australia’s largest provider of long-distance and local telephone services, officially recognized “Low” as the top-selling ringtone of 2008.
The country’s ringtone purchases peaked in 2007 at $50 million.
Although sales were down in 2008, ringtone purchases still grossed $30 million in revenue.
According to Australian Performing Rights Association manager Frank Roveta, “Low” might be the last of the huge selling ringtone singles.
“The novelty of phones being able to play songs for ringtones may be wearing off,” he stated.
Flo Rida’s “Low” successfully beat out other blockbuster songs from Pink (“So What”), Rihanna (“Don’t Stop the Music”), and Leona Lewis (“Bleeding Love”) to secure the top spot.
To date, “Low” has exceeded over 1 million ringtones in the U.S. and is ranked by Billboard #1 on its Top 100 Hits of 2008.
Outside of the U.S., the track has hit #1 in Canada, Ireland, Switzerland, Romania, Greece, and Israel.
Additionally, Billboard ranks the song as #23 on its All Time Top 100 list.
Flo Rida is currently planning a Spring 2009 release for his sophomore album R.O.O.T.S. (Routes Of Overcoming the Struggle).
Confirmed producers for the project include J Rock, Doctor Luke, and DJ Montay